Facebook Statistics, and Facts for 2011 are rolling out, and here is the infographic to wrap them all up.
With over 650 million users, Facebook is now used by 1 in every 11 people on earth, with over 327 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011.
48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.
Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone. 48% of young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent.
You guys all know what a huge role Facebook plays in people’s lives — it is the most visited social network, and the second most visited site on the web! For many people, Facebook has become their virtual home, and they cannot imagine their lives out of the Facebook world..
Speaking of the network potentials for brands, Facebook is one of the most powerful instruments for attracting clients to your business. It is a unique place where brands can directly interact with their existing and potential clients. That is why more and more companies put in their best licks for making their Facebook Fan Pages as much creative, unique and engaging as possible.
So, what are the basic points you should be focused on when designing a Fan Page for Facebook? We’ll find out right now…
Since we are talking about a business Facebook page, the name should reflect your or your service (product) nature and, at the same time, be catchy and memorable.
View SourceThe profile image should be relative to your business and expressive enough. Make it 200px wide so that the system won’t resize it automatically.
View SourceThe more expressive and original your page design is, the more fans it will attract. The landing page should stimulate the visitors to become fans. Offer something special for them in return for liking your brand: it may be promos, contests, discount coupons, exclusive info, and much more. Also, you can use use a call-to-action graphics in the landing tab to get more “Likes” from the page visitors.
View SourceUse the iframe app for adding HTML/CSS code to your FB page therefore having more options for designing your Fan Page.
For that you need to create a new account in Google Analytics with you FB page URL.
Communicate with your fans. It is the most important aspect that you should always keep in mind. Be active, answer your fans’ questions fast, help solving their problems, interact with them as much closer.
The Facebook functionality allows you to add the “Invite Friends” box, embed videos, insert Flash content, and much more. Also, you can use a ready-made template: customize it and embed in the Facebook page. By the way, it is a good choice for all those who would like to create a professional Facebook Fan Page without hiring a designer.
A very good way to exalt your fantasy is browsing through other Facebook Fan Pages. So, I have showcased some of the most impressive and inspiring pages for you.
View Source
Image by Getty Images via @daylife
Facebook ads give you an added way to get more traffic from the Facebook website without having to spend a lot of time gathering fans/leads/customers. You can use Facebook ads to promote your own products, or even a fan page in order to gain more fans.
One of the best features of Facebook ads is their incredibly robust targeting system. You can target by location, gender, age, relationship status, political views, education status, workplace, and even by specific keywords. This targeted system absolutely blows other similar systems like Google AdWords out of the water; because you can target the exact demographic you’re looking for.
You can get clicks very cheaply. Their current minimum CPC is 0.02, but you are not likely to get clicks for that. Still, you could get clicks much cheaper than through AdWords. Plus, the traffic typically converts much better.
They have a tracking system called Facebook Insights that will help you gather data regarding the effectiveness of your ads. You can find aggregate data by age, gender, and geographic location under the Responder Demographics category. You can find out psychographic information under the Responder Profiles section. The Advertising Performance report lets you export various metrics you can find in your account such as impressions, clicks, and click-through rates. You can even see this information by unique user and performance data specific to ads.
One of the most important elements of a Facebook ad is the photo. They have some specific rules regarding photos, so don’t choose anything to racy, and make sure the photo is well-suited to the topic of your ad. The photo should draw attention and entice people to read the rest of your ad.
The headline is also vital. Be sure you give people a reason to click in the headline. For example, you might offer a free report that gives people some basic information about a subject, then you can use that report to sell them a product.
As long as you’re targeting the right demographics and you have a great photo and headline, you should get very good results from Facebook ads. Even better, the traffic will also typically convert better than traffic from AdWords and other ad networks!
Recent studies have found that some small business owners mistakenly think they don’t have enough time, money or other resources to invest in Facebook promotions. It doesn’t require a full-time social media coordinator and does not need much of a budget, if any.
The adage “keep it simple” goes a long way here, and with that in mind, here are ten ways for small businesses to maximize their presence on Facebook with minimum resources.
Set realistic goals for your approach to social media and you won’t be disappointed. Don’t expect to get thousands of fans within your first month, but think more along the lines of a two or three digit number. Then if you hit something larger than you originally anticipated, you’ll be pleasantly surprised and that will give you momentum and with our one on one social media coaching from our “in-hose” expert, we will soon have your business flourishing with 1000’s of fans/customers on your page.
Cultivating a Facebook presence doesn’t have to be a full-time job nor something that eats up all your free time. Try to set aside half an hour a day to work on your business’s page, post updates and communicate directly with customers and fans.
Take notes based on your experiences with Facebook pages and other busi
ness services — at the very least, write down questions about things you don’t understand so you can make a note to look them up later. You’ll find just about anything you’re curious to know within the site’s official help center. Make a habit of reading as much as you can on this part of the site, without overdoing it.
It’s possible to promote your business on Facebook without spending anything. At some point you might get the itch to buy advertising, which certainly helps but also presents the temptation to overspend. You’re better off starting out doing small test ads to see what kind of performance you get for your money, and then ramp up when you figure out which demographics and key words you want to target.
Don’t open a second account on the social network to make a profile for your business. Not only does that go against Facebook’s rules but it also moves you one degree of separation away from the people who are already on your friend list. These folks are the first people you want to invite to become fans of your business’s page.
Make your profile work for your page by posting witty status updates that encourage your friends to engage with your business page. Apply that same sense of wit to the goal of one post per day to your page’s wall. If you can phrase it as a question, so much the better, because that will inspire responses from your community.
Send a thank-you message right after someone clicks “like” on your page, and make a point of responding to messages and wall posts within 48 hours. Pay careful attention to whatever fans tell you on your page, and try to respond to their needs.
People have gotten pretty tired of mass messaging and excessive numbers of posts filling up news feeds — don’t contribute to this noise and fans will appreciate it. When you have something to say to your followers, put it on your wall, not in their inboxes.
Discounts for first-time customers really work toward generating repeat business. But don’t limit the promotions to the first time someone engages with your company, lest they lose interest. Periodically put things on sale if you can, in order to keep people coming back again work closely with us here at beyondtheseo.com, we will advise.
Wherever your business operates, that counts as a place on Facebook. Make a point of checking in to your place of work every day you are there, even if you’re operating out of a home office. This will put your company’s name into people’s news feeds every time you punch in.
Best email address for
Instant Download!!!
We respect your privacy. Your personal information will never be shared or sold.
Subscribe To My Videos
